Amy & Aron's

2020 was a really tough year for most. Business owners took it particularly hard, especially if your business operates in the travel and tourism industry. There were redundancies all over the place, some businesses didn’t even manage to survive. So how do you attack 2021? Your business will be unique. Even if you operate in a popular industry. This is because it's run by you and humans are all different from one another. Because of this, you need to be careful in the advice you choose to follow because it might not work with the way you run things. Here are some tips to get you going, some may apply. Try to morph them to your own business as best possible and good luck!

Patch Up When You’re Quiet

Because of the ongoing pandemic it's hard to ride along as smoothly as before. Things are up and down. If you operate on the high street you won’t be taking money if there's a lockdown in place. Use the time wisely. Start marketing and making things better. You might want to hire a mechanical contractor to fix something which has bothered you for a while. Perhaps you need to replace seating. In your down time, patch things up because when trade picks up again you’re going to want to focus on taking in money and serving the customer. Making the best use of your down time is what might help you survive. Other business owners might sit there wishing for better, be proactive and strive to do better.



Go Where Customers Are

Sometimes you can’t expect people to just stumble along your website. Sure, you’ll get traffic if your domain authority is on point but if things are drying up don’t wait for things to get better. Be proactive. Whether you’re selling on Amazon or doing work freelance, you’ll get more work if you shout about it in the right place. If your key demographic is students, and your business has dried up, focus on advertising in student hotspots. This could be digital advertising in groups on Facebook or student websites or putting up some posters around your local campus. You can pay people in other cities to do the same in their campus too. Go where the customers are and there’s more chance of a sale. By doing this you can also bring more people into your website and sales funnel.

Branch Into New Areas

This isn’t always easy, and it could cost a bit of cash but sometimes it's the thing that keeps you running as a business. If you’re a traditional bricks and mortar business you could consider going online. It might be a hard decision to take, but think about the range of customers. Try to analyse your competitors...if they’re doing it there’s no reason you shouldn’t. As a physical store, you can pull people in off the street etc. But when you’re online there’s no limit to the customers you have. You can tap into the world. Way more scope. It’s as simple as developing a website, focusing on SEO and go. You may have to invest a bit of cash if you’re not technically minded but the extra customers will quickly make it worthwhile. If you already have a website think about moving onto social media etc.