The cosmetics industry is thriving. The global market for cosmetic products is projected to reach 129 billion dollars by the year 2028 with the natural cosmetic category accounting for a large and growing percentage of the total market.
Women’s growing awareness about the side effects of chemicals contained in their cosmetics is pushing manufacturers to introduce more natural products.
Europe exported the highest dollar value of cosmetics in 2022. Cosmetic manufacturers in Italy, France, Germany, and the United Kingdom combined for an astonishing 28.5% of all beauty and cosmetic exports that year. These manufacturers are all looking at ways to develop more natural and more effective cosmetic products.
What categories are attracting women and driving sales?
Botanicals
The use of botanicals and natural ingredients is perceived as a cleaner alternative to traditional cosmetics.
Products containing retinol and hyaluronic acid are gaining popularity in skin care products. Organic CBD, Agave stem cells, retinol, niacinamide, vitamin C, rosemary and more are all gaining recognition for their holistic beneficial effects.
For example, talc which has long been used as a component of cosmetics has drawn negative attention, with a lot of unpleasant news. Cosmetic chemists and aestheticians are seeking alternatives, one of which could be powdered pearls. Water-soluble pearls have good anti-inflammatory and healing properties and could be a great substitute for talc.
Plant-Based
Plants are being looked at more and more as solutions to provide natural-based ingredients. Buyers appreciate the sustainability, transparency, and efficacy of plant-based beauty solutions.
If a manufacturer can certify their products as organic or better yet vegan, they widen the appeal of their products to a growing number of women.
There is a growing segment of women who are growing skincare gardens. Thyme, bay leaves, cilantro, aloe vera, lavender, and others can be used directly on your skin or as tinctures.
These plants not only decorate your yard, and enhance your cooking, but also provide excellent treatments for a wide variety of skin ailments.
Natural products can also be better for your hair
Multi-Function Benefits
Consumers want fewer processed ingredients and are looking for effective products that offer multiple benefits. Women would like to have fewer products, that satisfy a broader range of beauty issues than to have a cabinet full of bottles and jars that only help in one area.
For example, stem cells have shown tremendous potential in the field of exosomes. Exosomes are small particles derived from stem cells. They have been used successfully in the repair of cartilage and joints and many doctors now believe exosomes hold the key to regenerating skin and possibly even restoring hair growth.
Stem cells are regulated so be sure to check any products you purchase carefully
Some products increase mitochondrial function. Mitochondria are at the heart of cell metabolism, energy production, and water retention. The product referred to stimulates the mitochondria which helps the skin to retain moisture, with resulting improvements in luminosity, firmness, and elasticity.
These are exciting developments in the natural cosmetics as well as the natural health industry that you should be aware of, and possibly take advantage of.
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